your catchy headline here
Let us assume you have chosen the offer you want to lead with. You should know this if you watched Day 3 Lesson #1 training.
So whichever offer you lead with which means it will become the offer you will promote via YouTube ads; should now become the face of your overall business/website and your personal brand persona.
I recommend you start with any business model that I have the EIBBS system available for.
At the end of the day; the purpose of EIBBS is to be the mechanism that generates leads for you and pays for your daily ad spend. So you have that covered.
Then, you will promote all other offers on the back-end via email follow-ups to grow your affiliate business and monthly recurring commissions.
Essentially this website, and this page in particular is where we start the process of branding you as an authority on that specific topic which relates to the offer you will be leading with.
For Example: If you lead with AWeber; then the face of your website should be all about email marketing, email automation, lead generation, building an email list, building an audience via email, ETC... Basically any angle you choose relating to "EMAIL"
Because this is your "LEAD-IN" offer.
For Example: If you lead with Systeme as a website builder/all in one automation tool OR even as a sales funnel builder; then the face of your website should be either about building sales funnels or all in one marketing solutions, ETC...
Focus only one of the "TITLES" EX: (Sales Funnels Or All In One Marketing Solution, Website Builder). Even though they all mean the same thing, however we need to be specific from here moving forward so that the entire business is focused on one niche, and using specific wording.
Remember, people pay you to solve a problem. If you solve too many problems, you confuse the prospect.
So for example: If you say to the prospect: "Systeme is a sales funnel builder and website builder and all in one tool".
Even though you are right, but you are confusing the prospect by solving too many problems. Instead solve on problem and watch your sales soar.
So instead you say: "Systeme is the best website builder". And you being an expert in a website builder software becomes your core message throughout the website and your YouTube Ads..
The moral of this: KEEP IT SIMPLE, KEEP IT SPECIFIC TO ONE THING.
The more direct your approach is the better you will do.
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